About Mr. Abul Bashar Md. Sharif


  • Dhaka, Bangladesh


Working as Director at Easytrax Ltd. & have 17 years experience in Product Development, Strategic Planning, Operation Management, Automation, Service, Expansion Management, System & process Development, Risk Management & Stakeholder Management area.
A Growth Centric business leader, with a variable record of successful business development through rich capability in Product Development & experience in managing complex business by developing relationships, convincing & executing strategic business development plans to achieve the final target. Established record of accomplishment of managing diversified teams & products by building rapport with stakeholders with interpersonal skills, which increase revenues, market share & profitability. Passionate about directing a new strategy, digital marketing, demand forecasting, Budgeting, business analysis, critical situation handling, product penetration strategy in a competitive environment.
Objective:To work as a Product Development Manager & assure scalable business growth.

Employment History

Jan 2018 — Present

Dhaka, Bangladesh

Director at Easytrax Ltd.
A created company from a single customer to 5000 customers in 2.5 years from commercial launching with monthly turnover of BDT 25 lac from subscriptions & monthly average device sales from 50 to 250 Serving now 150+ corporate customers such as Akij Group, Renata, Jamuna Group, Eastern Bank, etc Managing 25 employees from various departments like Accounts, Customer Service, Software Development and Product Development and Technical Team Built a 100% automated back-office system to ensure customer life cycle management with a ticketing system to track all customer complaints Deployed 12 nationwide distributors who are selling branded products and services each month and ensuring proper after-sales service. Expand business through proper digital marketing on Facebook, Google, and SEO and ensuring brand loyalty and stickiness, and referrals from existing customer Ensured cash flow each month during the pandemic which ensured we manage our full operational costs and ensured 100% salary for all employees during the whole pandemic from March 2020 to date Initiated for an association named VTSPAB where all industry owners have meetings each month to discuss issues among the industry and also negotiate govt rules & regulations with BTRC. Established a 100% process-oriented organization by making all reports transparent in dashboards and daily, weekly, and monthly automated email reports to management. Ensured 100% digital payment & bill collection process for invoicing & collecting monthly subscriptions Developed a World-Class GPS Tracking app with freelancers with one of the best UI UX experience which is now copied by over 50 companies in Bangladesh and India.

Jul 2009 — Dec 2017

Dhaka, Bangladesh

Head of Product & Business Development at Product Manager (Lead Specialist), Wireless Broadband, Product Department, Commercial at Grameenphone Ltd.
Part of the Dynamic Team which worked for the entire company to continuously grow the Internet Business with yearly revenue of over USD 360 Million in 2019 from USD 60 Million in 2015. Fortunate enough to play a key role in empowering people by bringing access to the internet (now the largest operator in Bangladesh by far). Innovation in product design to acquire more than 1 Mln new data users every quarter Launching Internet Packages and Campaigns round the year by working with technology team, marketing team, customer experience, regularity, finance, and distribution team. Trained more than 200 GP sales (corporate, GPC, call center) agents on 3G service and change in mobile data business Worked with Customer Experience team to reduce internet complaints by 27% in 2017 Took active part in launching 3G & secured YoY 61% revenue growth in 2014 Introduced a new third party call center channel for Internet sale & ensured daily 1Mln taka additional mobile data revenue Worked closely with Technology Team to Design & develop new products after thorough testing for 3G and 4G & also worked directly with Ericsson and Huawei and other major network service providers for Grameenphone. Worked closely with Accenture and GP Technology team to launch instant Internet products and campaigns within seconds from 7 days by a self-service tool & helped GP to ensure monthly targets. Worked closely with Accenture and GP Technology team to launch instant Internet products and campaigns within seconds from 7 days by a self-service tool & helped GP to ensure monthly targets. Simplified the revenue report structure to help the Revenue assurance team to make structured reports for the finance team for products across Grameenhone from raw cdr data which helped prevent revenue leakage and stop fraud activity within the GP network on product activation and deactivation. Took active part in Grameenphone I-Gen program from The product team and ensured rollout involving 2000 schools Launched Paid WiFi service for the first time in the industry and gained youth attention on mobile internet in 2G era; more than 10,000 users registered from 3 hotspots Created simplified UAT processes for testing products before launching with 100% error-free testing results during pre-launch UAT and post UAT.
Rewarded lots of employee of the month recognitions for outstanding and dedicated performance throughout the year for projects and campaigns and achievements.
  • Award on “Q3” for Grameenphone Data Platform Simplification Project.
  • Award on ‘Magic of Simplicity Q2, ’15 QAwards Internet: Flexi loadTrigger-based Internet Pack Retailing’

Jan 2008 — Jun 2009

Mymensingh, Bangladesh

Officer, Regional Sales, Grameenphone Center, Mymensingh at Grameenphone Ltd.
Major Responsibilities:
-Provide one-stop customer service as per defined processes to enrich customer experience.

Nov 2006 — Jan 2008

Dhaka, Bangladesh

Customer Manager, Activation Team at Grameenphone Ltd.
Major Responsibilities:
-Quality assurance of Activation, VAS, after sales service for all regions


Mar 2004 — Feb 2006

Dhaka, Bangladesh

Call Center Agent at Pacific Bangladesh Telecom Limited (CityCell)
Provide one-stop quality Customer Services to ensure positive customer experiences. Capture customer insights, follow-up and escalate critically issues/complaints and provide timely feedback to ensure customer satisfaction


Jan 2008 — Dec 2009


South East University
Master of Business Administration (MBA)
Major In Marketing

Jan 2001 — Dec 2006


East-West University
Bachelor of Business Administration (BBA)
Major In MIS

Jan 1998 — Dec 2000

Mymensingh, Bangladesh

K.B. Intermediate College, Mymensingh
Higher Secondary Certificate (HSC)

Jan 1990 — Dec 1998

Mymensingh, Bangladesh

Agricultural University High School, Mymensingh
Secondary School Certificate (SSC)

Extra-curricular activities

Was an active member of School and College Cricket Team
Active East-West University Photography Club member


Was an active member of School and College Lean Six Sigma Yellow Belt Training at Grameenphone Ltd.
Product Management Process at Grameenphone Ltd.
Communication in Managerial Context at Grameenphone Ltd.
Present Like a Pro at Grameenphone Ltd.
Modern Loyalty Management
Competition Law” by Telenor at Grameenphone Ltd.